Define Who You Are by Your Skills
‘Don’t judge us by how we look, judge us by how we play.’
Year: 2023
Client: HP OMEN x T1
Role: Director & Editor
Creative Collaboration: W+K Tokyo
This campaign unfolds across five hero films and five interview films, each redefining T1’s players through powerful archetypes—Devil, Troublemaker, Freak, Monster, and Beast. Instead of simply showcasing competition, these films mythologize the players, emphasizing their intensity, unpredictability, and dominance in the game.